About Me

A cross-functional business professional with >8 years of experience

Hi there!

I'm Samuel, a cross-functional marketer. I've worked in HR teams, pioneered Employer Branding strategies, and managed Traditional and Digital Marketing projects.

I've worked with multiple industries including technology, transport & logistics, telcos, fintech, early childhood, and Singapore government agencies.


Recent Experience

Consultant, Senior Manager
That Marketing Guy Pte Ltd
Singapore
2023

2024

Managed various client projects from social media retainers to launching new brands; to technical consultation across websites and pitches.

MarComms Manager
Doxa Holdings International Pte Ltd
Singapore
2021

2023

I headed the marketing team to execute and operationalise marketing asks across different functions including Sales, Marketing, Product and UX.

Senior HR Ops
Janio Asia
Singapore
2020

2021

As the Employer Branding lead, I led a 2-man team to build a logistics startup's hiring presence across SG, MY, ID, IN, GCN.


Testimonials

Madeline
Founder
Gentle Seeds

An excellent choice to work with Sam! When onboarding a web developer, it’s crucial to have someone who can thoughtfully navigate processes while creating a clear timeline and wireframe to ensure a seamless project flow.

Sam delivered all of this and more. Having worked with other web agencies before, I can confidently say this was the best experience by far.

Anna
Operations Manager
Han & Lu Law Chambers

Samuel was very professional in finding out our needs and eventually customising the website that met those needs.

He has also been very helpful and insightful in contextualising the website.

Here's how you can reach me